Disco

PROJECT OVERVIEW

Disco is a personal home network administrator that will discover all home devices and visually present your internet quality.

Asurion innovation team developed hardware and software with the Asurion brand name and dedicated to innovating products and exploring the future of Asurion.

BUSINESS GOAL

The target is adding value to Verizon customers.

           - Provides Better Customer Service by Monitoring Their Network

           - Increases Sales promoting Upgrade to a higher Internet Quality

           - Makes Network More Efficient

ROLE AND RESPONSIBILITY

Led UX design including contents, interaction, visual design for mobile, desktop dashboard, SDK platforms. Created branding of Disco, and provided quality art and UX direction to engineers and contractors. Worked closely with Asurion innovation team consisting of four engineers, an innovation director, and a product manager. 

MARKET RESEARCH

I used two different market research paths; competitive market research and existing products analysis. I applied and tested them and learned what I could to engage in our product development.

Information Architecture

Competitive Market Research

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Existing Products Analysis

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DESIGN CONCEPTS AND UX PROCESS

Design Insight

- Simple Information About Internet Quality Displayed without Numbers

- The depiction of Connected Devices in the Home Network

- The contrast of Internet Quality Between “What I Have” and “What I Need.”

UX Blackboard

Information Architecture - MVP

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User Flow - MVP

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Concept Exploration

The dashboard is the key feature. After several collaborations developed two concepts.

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Wireframes: Dashboard

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Wireframes: Onboarding

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USER RESEARCH

Methodology: A/B Testing

Methodology: Survey

Hardware Testing

UI DESIGN PROCESS

Since I love to spend time creating branding, I created the logo and decided the font and kept the same color pallet as Asurion.

Design Principals

- Asurion Brand Consistency

- Use the Simple and Easy Steps

- Present Information Clearly

Logo Exploration

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Color Pallet & Font Style

Final Visual Design

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ADMIN DASHBOARD

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2020 JIN YEONG KIM    V.3