Bear Sound Detection System
Bear SDS provides complete home security in a single, portable and lightweight device. Bear works by listening to sound waves throughout the entire home, including through walls, and it notifies the renter when a possible breach is detected. Bear SDS is the first Asurion product that we created hardware and software with our brand name on it.
ROLE AND RESPONSIBILITY
Led UX design including structure, wireframe, visual design, and providing specs for iOS and Android mobile platform. Created entire branding of Bear, and provided quality art and UX direction to engineers and contractors. Worked closely with Asurion innovation team consisting of four engineers, an innovation director, and a product manager.
UX DESIGN PROCESS
Based on a market finding with a product manager and director, we brainstormed possible new features and incorporated them into our system. Started onboarding experience first and expanded to other features. Worked with an agile process that helped quality product, higher productivity, and reduced time-to-market. We kept it simple by bringing focus to the core value of the product for our MVP.
STRUCTURE & USER FLOW
FINAL VISUAL DESIGN
The name Bear came from B+Ear because Bear works by listening without video monitoring. It was a unique approach to using a bear figure for brand recognition, and it makes the brand more easily identified. Because of our cutting-edge visual direction, we didn't want it to feel like a traditional home security product. Also, provided specs and assets to the engineering team on iOS and Android mobile platforms.
BEAR ALPHA PILOT TEST
We had the Alpha Release of the Bear Sound Detection System last year (2017) for Android mobile and iOS mobile applications testing. We identified the following individuals to explore iOS and Android mobile interface.
1. Android: Tester 1 (San Francisco)
2. Android: Tester 2 (San Mateo)
3. Android: Tester 3 (San Francisco)
4. iOS: Tester 4 (San Ramon)
5. iOS: Tester 5 (San Jose)
6. iOS: Tester 6 (Foster City)
The test result was not as good as expected. We found some technical problems between the hub and application. Also, we had issues setting Wi-Fi and Geo-fence. Based on the test results, the engineering team and I worked to solve these problems. We updated UI, and the engineering team implemented changes based on our feedback
When we lunch Bear SDS, we’re going to launch a brand as well. The branding is the best part of the process of engaging the customer. When consumers trust a brand, it makes them loyal, and they buy more.
PACKAGE AND HARDWARE DESIGN
Directed a contractor to help an initial concept for a product move from sketch to final prototyping. We created those prototyping products with 3D printers. Designed Bear packages and used them when we passed Bear to Alpha testers with the entire onboarding experience from opening the box to set up the system.