Teros Home Security System
Simple, Complete Home Protection
PROJECT OVERVIEW
Teros connects and protects your entire home—not just a single room, like many other all-in-one home security devices. We partnered with a third-party vendor called Abode, who developed the hardware, while Asurion handled the rebranding. Since May 2017, the Teros Home Security System has been available in all 24 Verizon stores across the pilot region of North Georgia. The primary goal of this product was to explore the home security market.
ROLE AND RESPONSIBILITY
Collaborated with marketing account managers, project managers, copywriters, and sales representatives to deliver a wide range of assets across print and digital channels.
Projects included consumer packaging, printed materials, website design, marketing plan layouts, emails, social media assets, brand creation, and other communications. Also directed the animation agency (Pigeon) to produce videos and GIF animations.
DISCOVERY PROCESS
These screens represent a high-level view of the business goals and the final vision. They illustrate the end-to-end business design, culminating in the final kiosk experience at the Verizon store.
CLICK IMAGE
TO ENLARGE
TEROS BRANDING
Our brand is rooted in a dominant brand ethos - a way of thinking and doing business, a set of beliefs that shape our personality and give customers and partners a brand worth embracing. Note the tone and
attitude: conversational and confident yet also friendly and empathetic.
Brand Personality: Competent & Enriching, Human & Personable, Simple, Clever & Innovative, Professional Grade.
CLICK IMAGE
TO ENLARGE
WEBSITE WIREFRAME
CLICK IMAGE
TO ENLARGE
MOBILE APP
Abode developed the app, and we worked to rebrand and tweak it to modify it for Asurion. We made the necessary modifications to ensure that the app aligned with Asurion's brand identity and provided the desired user experience, just as the hardware did.
FINAL WEBSITE DESIGN
Designed and built teroshome.com website with our branding messages with warm, friendly, reliable and same visual language.
CLICK IMAGE
TO ENLARGE
ONBOARDING EXPERIENCE - USER TESTING
We tested onboarding experience at the office with two product directors and one engineer. Here are some of the issues we found during testing. Based on our testing, we tried to fix the problems for improvement.
Needed to speak with a Teros Guardian agent to confirm whether activation/payment was required before beginning the setup process with a live agent.
Response time was slow—it took approximately 4 minutes to connect with a live agent via chat.
Asurion packaging did not include any printed setup guides.
The Teros Home app name needed correction—it was listed inconsistently.
The installation URL (teroshome.com/install) was broken.
When accessing the Teros Help app through the Teros Home app, there was no option to exit the chat thread and switch to a voice call.
EMAIL CAMPAIGNS
I was excited to design marketing assets such as emails and advertising banners for Facebook. It reminded me of my time working at an agency. I made sure to align the branding and maintain a consistent message and tone of voice in collaboration with the marketing team.
CLICK IMAGE
TO ENLARGE
-
Existing customers who have purchased the Teros system
-
Facebook leads who clicked the “Learn More” button
Intended Audience
-
Communicate account status updates to current customers
-
Promote the Teros system to potential new customers
Intention
-
Email 3: Sent to 32 recipients / Open rate: 38%
-
Email 7: Sent to 27,776 recipients / Open rate: 14.92%
Performance
FACEBOOK BANNER DESIGN
CLICK IMAGE
TO ENLARGE
Facebook Users that have liked our Business Page.
Intended Audience
Education for visitor to the Facebook page
Intention
SOCIAL MEDIA CAMPAIGNS WITH GIF ANIMATION
I created five animated GIFs for Facebook in collaboration with the Teros team and developed all the concepts. I provided detailed storyboards and descriptions to the agency. The campaign targeted audiences within a 200-mile radius of Atlanta, Georgia.
1. Performance
-
Opened GIF 1: 24,569 views
-
Opened GIF 4: 38,950 views
-
Average View Time: 3 seconds
2. Scripts and Storyboards
-
Moving with Teros
A family is moving into a new home, bringing the Teros system with them—highlighting portability and ease of setup.
-
No Tools Needed
A person is shown drilling into walls with exposed wires. The scene contrasts with Teros, which requires no handyman skills—just place and power.
-
Setup and Add Devices
A split-screen view shows a customer setting up Teros while speaking with a Teros Guardian. They walk through adding devices like Amazon Echo or a Nest camera.
-
No Contracts, Low Price
A long contract scrolls out dramatically, then gets torn up or shredded—emphasizing Teros’s flexible, no-contract model.
Final Animations
Teros Guardian
Family Moving
IN-STORE DISPLAY AT VERIZON STORE AND BROCHURE DESIGN
I designed the in-store product display, which included an animated product presentation shown on a video screen. We launched this initiative in Verizon stores in the Atlanta, Georgia area as a pilot. In addition, I designed the physical in-store brochure to support the customer experience and product education.
Intended Audience
-
Verizon indirect customers (walk-ins or those with scheduled in-store appointments)
-
Client services, store management, and sales agents
Performance
-
Served as an educational tool at the point of sale (POS)
-
Increased brand awareness and directed customers to purchase locations
CLICK IMAGE
TO ENLARGE
