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BACKGROUND
We updated our Enterprise Navigation Systems. We need to understand our competitors' and other SaaS companies' strengths and weaknesses in order to outshine them. Also, by comparing and learning from them, we will address better solutions and pain points in our own system. From this research and analysis, we expect to win new customers.
GOAL
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Acquire data and plan to improve what we miss on the Enterprise navigation.-
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Review our position by comparing and analyzing other competitors' navigation.-
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Achieve a comprehensive knowledge base for potential and regular customers.-
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Allow the user to focus on information more quickly.-
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Expect a significant increase in traffic to our Enterprise site.
CURRENT NAVIGATION STRUCTURE
NAVIGATION WEB CLICK DATA
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Find Out what "they" have and what we don't
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Traffic
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Comparison Charts
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Functionality
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Structure
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Style
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Features
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Links: Placement, Labels, & Shapes
Competitor Comparison Charts
SaaS Comparison Charts
Considerations
Competitor Research
SaaS Company Research
This overview of research is a part of Enterprise Navigation. We want to have segmentation research only focus on the overview pages. The overview pages have numerous benefits, including improved customer loyalty, usability, and engagement. Also these overview pages help our users find the best solutions or products.
Competitor Comparison Charts
Updated Structure
Desktop Interactive Mockups
Mobile Interactive Mockups
Overview Structure Recommendation
Key Implementation
Overview Page User Testing
We want to confirm that these overview pages help our users find the best practices, and we can integrate them into other pages. We also want to test if desktop and mobile have other users' behavior or results.
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Determine if the overview can help create a better user experience
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Compare Desktop and Mobile users’ behaviors and results
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Confirm our goals meet users’ expectations to avoid failure before implementation