top of page
bigcommerce-1-(2).png
BigCommerce-logo-dark.png

BACKGROUND

We updated our Enterprise Navigation Systems. We need to understand our competitors' and other SaaS companies' strengths and weaknesses in order to outshine them. Also, by comparing and learning from them, we will address better solutions and pain points in our own system. From this research and analysis, we expect to win new customers.

GOAL

  • Acquire data and plan to improve what we miss on the Enterprise navigation.

  • Review our position by comparing and analyzing other competitors' navigation.

  • Achieve a comprehensive knowledge base for potential and regular customers.

  • Allow the user to focus on information more quickly.

  • Expect a significant increase in traffic to our Enterprise site.

CURRENT NAVIGATION STRUCTURE

Nav-01.png

NAVIGATION WEB CLICK DATA

Nav-02.png
  • Find Out what "they" have and what we don't

  • Traffic

  • Comparison Charts

  • Functionality

  • Structure

  • Style

  • Features

  • Links: Placement, Labels, & Shapes

Competitor Comparison Charts

Nav-14.png

SaaS Comparison Charts

Nav-15.png

Considerations

Nav-03.png

Competitor Research

Nav-04.png
Nav-05.png
Nav-06.png

SaaS Company Research

Nav-07.png
Nav-08.png
Nav-09.png

This overview of research is a part of Enterprise Navigation. We want to have segmentation research only focus on the overview pages. The overview pages have numerous benefits, including improved customer loyalty, usability, and engagement. Also these overview pages help our users find the best solutions or products.

Competitor Comparison Charts

Nav-10.png

Updated Structure 

Nav-13.png

Desktop Interactive Mockups 

Mobile Interactive Mockups 

Overview Structure Recommendation

Nav-11.png

Key Implementation

Nav-12.png

Overview Page User Testing

We want to confirm that these overview pages help our users find the best practices, and we can integrate them into other pages. We also want to test if desktop and mobile have other users' behavior or results.

  • Determine if the overview can help create a better user experience

  • Compare Desktop and Mobile users’ behaviors and results

  • Confirm our goals meet users’ expectations to avoid failure before implementation

​ CTA Order User Testing (Mobile)

bottom of page