Improving Resource Discovery and Content Experience
PROJECT OVERVIEW
The resource page should be a simple blog page highlighting useful posts and topic-based content.
Currently, it doesn’t show all updated information or provide a strong user flow, creating opportunities to improve the journey and increase CTR. https://www.bigcommerce.com/resources
ROLE & RESPONSIBILITY
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Led UX improvements for the Resource Hub to enhance content discovery, filtering, and conversion
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Conducted research and personas to understand user needs and behaviors
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Analyzed journeys to identify friction in search, filtering, and engagement
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Created wireframes and interaction models to validate discovery experience
UX PRINCIPLES
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Educate the audience and support decision-making
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Enable quick access to information
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Increase page stickiness and engagement
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Encourage content sharing to grow brand awareness
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Improve CTR and support SEO performance
WEB BEHAVIOR DATA ANALYSIS
Entrance paths - Resources section
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Top entrance paths - resource links on digital marketing landing pages, blog articles, and solutions pages, driving directly to landing pages
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Second entrance path - main navigation clicks and footer from home and product pages
Top clicks from / Resources
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Low click-through rate to featured content, only about 17% of clicks
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Users are primarily browsing through the main navigation when visiting resources
Top clicks from / resources/ guides/
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Featured guide gets the vast majority of engagement.
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Action: Display the highest-value asset in this placement, rotate regularly
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“Select the Right E-commerce Platform for Your Business” is significantly higher
Top clicks from / resources/ webinars/
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Featured webinar (product tour) gets the vast majority of engagement
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Action: Display the highest value asset in this placement, rotate regularly
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Buried “BigCommerce University” link gets high engagement
COMPETITOR RESEARCH
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NAVIGATION STYLE RECOMMENDATIONS
Proposed two navigation styles: dropdown menu and horizontal sub-navigation. Both follow best practices and integrate with the design system while maintaining usability and clarity.
EXPLORE CONTENT AND LAYOUT
Created initial content across multiple phases to explore and iterate on layout. Aligned the experience with user needs through structured design exploration.
FINAL USER FLOW & STRUCTURE
After multiple rounds of collaboration, finalized the user flow and overall structure. Ensured the experience is clear, intuitive, and aligned with user needs.
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FINAL HIGH FIDELITY WIREFRAMES
Result of close collaboration and iteration. Refined flow and visual structure to create a seamless, intuitive experience aligned with brand and design principles.
